Is First Mans American Flag Controversy Affecting Its Box Office?

Is First Mans American Flag Controversy Affecting Its Box Office?

First Man hit movie theaters a couple of weeks ago and so far the box office has not been as noteworthy as expected. The film stars popular actor Ryan Gosling, has La La Land director Damien Chazelle on board and has earned critical acclaim. So, could it be the flag-planting controversy that is keeping people from not showing up?

A new study took a look at moviegoers who had been to the theater in the past 30 days. A total of 295 people were surveyed and of those, only a fourth had even heard that some people were upset First Man had just shown a planted flag rather than a full flag-planting scene. The survey, which was fulfilled by Business Insider and AlphaHQ, took a fairly small sample size, but only 17% of responders ended up saying they were skipping the movie thanks to the flag-planting debate.

That's a decent enough percentage, but probably not enough to make a huge impact on the box office for the Universal movie. In fact, most people who have seen the flick seem to have liked it at least pretty well, with First Man running at 88% for critics and 62% for regular viewers on Rotten Tomatoes.

During its second weekend in theaters, First Man saw a big drop in box office intake. The flick dropped to fifth place during its second weekend, losing to Halloween, A Star is Born, Venom and Goosebumps 2: Haunted Halloween. During its second weekend, First Man made about $8.5 million at the box office, meaning it's just under $30 million in total intake domestically.

Worldwide, the flick has fared decently, earning more than $25 million, leading to a worldwide total of $55 million plus.

Still, the movie allegedly cost $59 million to make, and that is before any advertising budget is factored in, so it still has a bit of ground to make up before it starts making money for the studio, especially considering the studios pull in fewer dollars per moviegoer outside of the U.S. On the bright side, it has good awards buzz and that could keep First Man in theaters for a while.

Although the flag-planting isn't allegedly keeping people from First Man, earlier this year social media certainly amplified the flag-planting story. Some users on social seemed to be upset that First Man didn't delve deep into the scene, as it is one of the most iconic moments in America history. Even Buzz Aldrin seemingly commented about the scene, noting,

Ryan Gosling also spoke out about the moment in the movie, noting that the artistic choices made were to speak to the human achievement and not necessarily the American one, saying,

I think this was widely regarded in the end as a human achievement [and] that's how we chose to view it.

Perhaps this is why the foreign box office has been pretty high for a more historical-oriented flick. And perhaps not. Either way, there is no official flag-planting scene, but those who have actually seen First Man in theaters should know that the flag is noted in the scenes even if there isn't an official flag-planting scene. Furthermore, Neil Armstrong's sons have spoken out to state they feel the scene works just fine.

As for the movie itself, we are just now on the cusp of awards season. First Man and October newcomer A Star is Born both have buzz. (Although the latter has been more of a crowd pleaser and has made nearly $202 million worldwide.) The Oscars don't air until February 24, 2019, so there are still a lot of opportunities for movies this winter to grab hold on the public consciousness.

You can catch First Man in theaters and see what else is coming up with our full movies guide.








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Why Captain Marvel Wont Feel Like Marvels Other Origin Stories

Why Captain Marvel Wont Feel Like Marvels Other Origin Stories

In the early days of the Marvel Cinematic Universe, the origin story reigned supreme. Alas, times have changed, and the format of these movies has changed with it. That's something that audiences will see with the release of Captain Marvel next year, as Marvel producer Nate Moore recently opened up to CinemaBlend while talking about Black Panther's home release and explained that Carol Danvers' solo movie will feel very different from a typical origin story. Specifically, he noted that the progression of Carol Danvers' arc will feel different from what we've seen before, and the structure of the story will have a lot to do with that. According to the Marvel producer:

I think there is a structure to origin films that audiences sometimes can get ahead of very quickly. So, if we do origin films, internally, we talk about how we can subvert that structure. For instance, Captain Marvel is an origin movie in that you haven't seen her before, but we think we've stumbled upon a structure there that isn't the traditional structure of what origin movies typically are, which is you meet the character, they have a problem, they get powers at the end of the first act, and the end of the second act they learn about the powers, the third act they probably fight a villain who has a function of the same powers. That's a lot of times what a typical origin movie is structured like, but as we introduce new characters moving forward, we want to find ways to subvert that structure, so at least the experience of the film feels new to audiences. We're very conscious of making sure that audiences don't get things that feel like they've seen them before.

While Nate Moore wouldn't actually explain the specific differences between Captain Marvel and movies like Iron Man or Doctor Strange, he did offer up some valuable pieces of information about the upcoming origins --but maybe not so usual origins-- film. Captain Marvel won't follow those well-worn origin story beats of the hero discovering his or her powers, learning to use the powers, and then fighting a villain with similar powers. It's still an origin story because it will explore the origins of Captain Marvel in the MCU, but he says it won't be quite as predictable or follow the same notes as other stories like this.

From what he told me, it also sounds like the setting will factor into the flavor of the Captain Marvel origin story, as well. Nate Moore continued his conversation with CinemaBlend and explained that the 1990s setting would similarly help make it feel like a unique narrative compared to other Marvel origin stories of a similar ilk. Moore explained:

I think the way the film opens is much different than an origin movie, and because she is a heroine that you haven't seen before, we're able to tell this story structurally in a way that will feel unexpected and hopefully will keep audiences off balance. Still balanced enough that they can enjoy the film, but even just making it a period film is sort of interesting in that it's not just a function of the world as we know it in the MCU today.

Warning: spoilers ahead for Avengers: Infinity War! Read ahead at your own risk!

Of course, it's also worth mentioning the fact that Captain Marvel does have the bonus of Avengers: Infinity War's lone post-credits scene. Nick Fury calls the seasoned hero to action at the end of Infinity War after Thanos unleashes the power of the Infinity Stones, and we see her logo pop up on the screen in the movie's final moments. We don't see the heroine at that moment, but it should help to lay the groundwork for her eventual arrival.

End of Infinity War spoilers.

We aren't getting into specifics about Captain Marvel's plot beyond basic character information and setting at this point, but the movie is filming right now, and Captain Marvel will official bow for audiences next year on March 8. For now, make sure to catch Avengers: Infinity War in theaters, and pick up your copy of Black Panther on Digital HD, Blu-ray, or DVD today!






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